Monday, September 21, 2009

Superior Moves Toward E-Communications

As part of the Town's recently approved "Enhanced Communications Plan", a number of new initiatives take advantage of electronic media. These include:

* Expanding Content on Town Website -- to include the Town Board's annual goals statement and the staff's corresponding work programs; monthly and quarterly financial reports, accounts payable, salaries and other pertinent financial material; and new tools to facilitate questions and comments from residents to the Town Board and/or staff

* E-Newsletter -- the dissemination of the "Town Sentinel" via email; which is intended to significantly improve the timeliness (and reduce the cost) of our most significant communications tool

* E-Blasts -- timely and targeted emails to subscribers advising of time-sensitive information from the Town; examples of such information could include updates on pending construction activity, street closures, community events, block parties, emergency siren testing, etc.

* Blog Sites -- the creation of blogs for the Town Board, Town Manager and staff, linked to the Town's website, and available for dissemination of relevant information

* Webstreaming of Town Meetings -- in addition to broadcasting our public meetings on cable television, these meetings are now available via the Town's web site.

These are but a few of the numerous efforts being made by the Town of Superior to foster improved communicaitons with all constituencies. I strongly encourage residents to supply their email addresses to the Town so that you can be included in these outreach efforts -- and as always, contact the Town Board or staff with other suggestions on how the Town can improve its outreach to residents.

Scott